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The Rankforce Content Engine takes a target keyword and does the research work for you — analyzing search intent, identifying competitor gaps, suggesting a content structure, and then generating a full draft built around every insight it uncovered. The result is content that’s optimized for traditional search, generative engines, and answer engines from the first draft, rather than something you optimize retroactively. The Content Engine is available on the Growth and Scale plans.

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What the Content Engine produces

For any keyword or topic you enter, the Content Engine generates two things in sequence: a content brief and, once you approve the brief, a draft. The brief is a research document — the strategic layer. It tells you what to write, who you’re writing for, and how to position the content relative to what already ranks. The draft is the execution layer — a full piece of content that follows the brief’s structure, written to hit the target word count and optimized for all three of Rankforce’s scoring dimensions. Use the Content Engine when you’re planning a new article, landing page, or resource and want to move from keyword idea to publish-ready draft without spending hours on manual research.
The Content Engine requires the Growth ($49/mo) or Scale plan. If you’re on the Starter plan and don’t see the Content menu in your dashboard, upgrade under Plans & Billing.

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Create a content brief

1

Open the Content Engine

From the Dashboard, click Content in the left navigation panel. This opens the Content Engine homepage, which shows any briefs and drafts you’ve previously created.
2

Start a new brief

Click New Brief in the top-right corner. A new brief dialog opens.
3

Enter your target keyword

Type your primary target keyword into the Target Keyword field. Be specific — “B2B SaaS onboarding email sequence” will produce a better brief than “email sequences”. You can also add an optional Topic Context note to give the Content Engine additional guidance, such as your target audience or the page type you’re creating.
4

Generate the brief

Click Generate Brief. Rankforce’s research agents analyze search results, competitor content, related keyword clusters, and intent signals. Brief generation typically takes 30–60 seconds. You’ll see a progress indicator while it runs.

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Review the content brief

Once generation is complete, the brief opens automatically. Each section of the brief represents a distinct layer of research — read through all of it before editing or generating a draft, so you understand the full picture.

Target Keyword

The primary keyword the brief and draft are built around, confirmed from your input. Rankforce also shows the estimated monthly search volume and keyword difficulty alongside it.

Related Keywords

A curated set of semantically related terms, long-tail variations, and entity-linked phrases to weave into the content. Including these strengthens topical authority and improves GEO performance.

Audience Intent

An analysis of what people searching for this keyword actually want — whether that’s an answer to a specific question, a comparison of options, a how-to guide, or a product to buy. The draft is written to match this intent.

Competitor Gap Analysis

A breakdown of what currently-ranking pages cover and — more importantly — what they’re missing. These gaps are where your content has the best opportunity to stand out and earn featured placements.

Suggested Headings

A full proposed outline with H1, H2, and H3 headings built around your keyword, the competitor gaps, and the intent analysis. Each heading is chosen to address a specific user question or subtopic.

Recommended Word Count

A target word count derived from analyzing the depth of top-ranking content for this keyword. The range shown gives you a floor (competitive minimum) and a ceiling (diminishing returns point).

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Edit the brief before drafting

The brief is a living document — edit any section before you generate the draft to make sure the output reflects your specific knowledge, brand perspective, and content strategy.
1

Adjust the suggested headings

Click any heading in the Suggested Outline to edit it inline. You can reword headings, reorder them by dragging, add new H2 or H3 entries, or delete any section you don’t want covered in the draft.
2

Add or remove related keywords

In the Related Keywords section, remove any terms that don’t fit your content angle by clicking the × on the keyword chip. Add your own terms by typing into the keyword input field and pressing Enter.
3

Update the audience intent note

If the intent interpretation doesn’t match your intended angle — for example, you’re writing for an enterprise audience but the brief is angled toward individual users — click Edit Intent and update the description in plain language. The draft generator will use your updated note.
4

Set the target word count

Adjust the word count target by editing the number in the Word Count field. The recommended range stays visible as a reference while you type.
The most impactful edit you can make to a brief is refining the competitor gap section. If you have first-hand knowledge of a gap the research missed — a question your customers ask that no competitor answers well — add it as a heading. Original insight from your team is what separates good AI-assisted content from generic content.

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Generate a draft from the brief

When you’re satisfied with the brief, you’re ready to generate the draft.
1

Click Generate Draft

At the top of the brief page, click Generate Draft. Rankforce’s writing agents use the finalized brief — including your edits — as their complete instruction set. Draft generation takes one to three minutes depending on the target word count.
2

Wait for the draft to appear

A progress bar tracks generation in real time, broken into phases: Outlining → Writing → SEO Pass → GEO Pass → AEO Pass. Each pass is a separate optimization layer applied on top of the base draft.
3

Open the draft

When generation completes, click View Draft to open it in the Rankforce editor.

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Review and edit the draft

The draft opens in a full-screen editor with an inline SEO, GEO, and AEO score panel on the right side. The scores reflect the draft’s current state and update in real time as you make edits.

Edit content inline

Click anywhere in the draft to edit the text directly. The editor supports standard formatting: headings, bold, italic, bulleted and numbered lists, and blockquotes.

Check optimization scores

The right-hand panel shows your SEO, GEO, and AEO scores for the draft. Expand any score to see the specific signals contributing to it and suggestions for improving each dimension before you publish.
Read through the full draft before sending it to your CMS. Check for:
  • Factual accuracy — AI-generated content occasionally requires corrections to specific statistics, dates, or product details
  • Brand voice consistency — adjust tone, terminology, and perspective to match how your brand speaks
  • Internal linking opportunities — the draft may not know your full site architecture, so add links to relevant existing pages where appropriate
Always review AI-generated drafts for factual claims, especially statistics and quotes attributed to external sources. Rankforce’s agents cite their research, but you are responsible for verifying accuracy before publishing.

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Send the draft to your CMS

Once you’re satisfied with the draft, send it directly to your connected CMS without copying and pasting.
1

Click Send to CMS

At the top-right of the editor, click Send to CMS. A dialog appears showing your connected site and the destination options.
2

Choose a destination

For WordPress, select the post type (Post or Page), choose a category, and optionally assign tags. For Framer, select the collection and page template the draft should be added to.
3

Set the publish status

Choose whether to send the draft as a Published page or a Draft (saved but not live). Sending as a Draft is recommended if you want to do a final review inside your CMS before going live.
4

Confirm the transfer

Click Send. Rankforce pushes the full content — including the title, meta description, headings, body copy, and any schema markup — to your CMS. A confirmation message with a link to the new page in your CMS appears when the transfer is complete.
Meta titles, meta descriptions, and schema markup generated during the SEO, GEO, and AEO optimization passes are included in the CMS transfer automatically. You won’t need to add them separately in WordPress or Framer.

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Best practices for the Content Engine

Following a few consistent habits will make your Content Engine output noticeably stronger over time. Create one brief per target keyword. Trying to target two or more distinct keywords in a single brief dilutes the intent signal and produces content that ranks well for neither. If you have a related keyword cluster to cover, create separate briefs and interlink the resulting articles. Align new content with your existing site. Before generating a draft, check whether you already have content covering similar ground. Use the competitor gap analysis section to differentiate the new piece from your own existing pages, not just from external competitors — this prevents keyword cannibalization. Iterate on the brief, not just the draft. If a draft misses the mark, the most efficient fix is usually to update the brief and regenerate rather than editing the draft extensively by hand. Refining the intent note and heading structure takes two minutes and produces a much better starting point. Use the scoring panel as a checklist. The inline SEO, GEO, and AEO scores in the editor are specific — they show you exactly which signals are weak. Working through the lowest-scoring signals before sending to your CMS means your new content starts at a strong baseline rather than needing retroactive optimization after publishing.